-
Our VALUES define our identity, who we are. And our identity is defined by our actions, what we do. Therefore, we value our values, trying to express them through all our actions.
VALUES
-
For us, TRADITION is not the past. It is the present. It is not a collection of static symbols. It is something living, IN MOTION. It is not something that we inherit. It is something that we transmit. To the generations to come. To the future. By fulfilling this value that is very important to us, for four generations we find inspiration in Greek tradition in order to create products that respect, develop and highlight it.
-
For us, QUALITY is not a goal by itself. It is a means to build relationships of trust that last in time. Strong relationships with our people, our customers, our partners, our local community. For us, quality is something integral, a non-negotiable and unchangeable value. It is the reason of our existence. Without it, we would be a different company.
-
INNOVATION is about being bold. We took a bold decision to invest in a traditional Greek product, the liqueur, at a time when it was underrated. Innovation also means being at the forefront. Having a selection of three different and unique products in our portfolio, we have a competitive advantage, while being proud to produce our liqueurs in the same way as in the old days.
-
For us DIRECTNESS is cordiality. It is intimacy. Sincerity. Authenticity. We are what we do, not what we say we do.